WIVB Rebrand/Graphics Package

Series of elements created for a proposed rebrand. In addition to on-air graphics, there was early experimentation with a new site and logo. The initial idea was to take several franchises (News 4, CW23, WNLO) and combine them into a standalone brand – WIVB, the station’s call letters as well as an anagram for their slogan, “We’re 4(IV) Buffalo.”